2010 Association of Coaching Conference

Coaching Industry Going Strong in the face of Economic Slump

Contrary to some expectations, many businesses are investing in coaching for their employees as we approach what some are calling the beginning of the end of this economic crisis. Business leaders seem to be recognising the importance of training and development and are looking to coaching as the means to achieving great people management in the years to come.

The majority (70%) of those surveyed said they have maintained or increased their coaching budgets.

Coaching ‘Comes of Age’
This good news arrived just days before ‘Professional Coaching comes of age’ at the AC’s ‘Going Global 2010’ Conference in March in London.

“Going Global 2010’ will expand our thinking and build upon the principles and cornerstone of coaching as the profession, organisations, leaders and their people emerge from a significantly challenging time.”

This was the Association of Coaching’s 4th International conference and celebrated “where coaching is now at – emerging into a truly global profession”.

The speakers included:

  • Julio Olalla, President, Master Certified Coach and International Educator, Newfield Network, www.NewfieldNetwork.com
  • Clayton Witter, Managing Director, Beko plc, www.beko.co.uk
  • Veera Johnson CEO, www.ProcServe
  • Professor Reuven Bar-On, www.ReuvenBarOn.org
  • Katherine Tulpa www.associationforcoaching.com & www.wisdom8.com

All previous events sold out, which came as little surprise to those who have attended any of them. It presented a unique opportunity to fine-tune coaching skills and rub elbows with some of the most respected coaches in the industry.

Little Faith in Management
A recent study (Kenexa Research Institute) reveals that only forty-seven percent of polled UK employees believe they are led by an effective management team. Senior management is viewed by employees as being effective when it “responds quickly to marketplace opportunities and competitive threats, keeps them informed about organisational issues, make quality and improvement top priorities and motivates people to work hard”.

This study exposes the UK as being below the international average 51 percent. The UK poll numbers were lower than that of India (69 per cent), Brazil (59 per cent) the US (54 per cent), China (53 per cent) and Canada (52 per cent).